French clothing and footwear retailer Vivarte SA will operate a total 26 shops of its recently introduced, Iow price clothing brand Parti-Prix, as of September, the group said this week. Vivarte introduced the Parti-Prix brand in the middle of August with products sold at an average price of 4 ($4.45), MD Alexandre Gallet said.
Vivarte, formerly called Groupe Andre, is listed on the Premier Marche of Euronext Paris. The group has stores in France, Spain, Poland, Switzerland, the Czech Republic and Hungary. Vivarte has footwear stores for the brands La Halle aux Chaussures, Chauss Land, Andre, Besson Chaussures, San Marina and Minelli. Its clothing stores include the brands La Halle Vetements, Kookai, Caroll, Creeks et Liberto and Parti-Prix.
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