|
|
| Yaphon.com becomes a focus of its field TQS Concept helps B2B traders develop better |
Within one week, the B2B searching engine platform - Yaphon (http://www.yaphon.com) becomes a focus in its field rapidly. It does not include the actually transaction, but a vertical search engine with its key service to provide overseas buyers with full English merchandize information of Chinese suppliers, which arose wide attention from experts, media, business industry and internet field. An informed person revealed that many domestic B2B websites with different industries already joined in the B2B alliance organized by Yaphon.com, including several leading B2B nets in their industries, like China Apparel (http://www.chinaapparel.net/), China Hardware Supplier (china.globalhardwares.com), China Pack Net (http://www.chinapacknet.com/) and so forth.
When talking about "Yaphon phenomenon", Chen Zheng, the secretary-general of China E-Commerce Institute Standard Popularize Application Center, considered that the B2B Alliance just shows one of Yaphon core competence. It integrates many resources and advantages, converting individuals into a group. From the point of his views, besides "the B2B Alliance", the most important characteristic of Yaphon is that it provides a set of scientific and equitable TQS(Total Quality Sourcing) concept for"the problem of reliability" in E-commerce business.
Everyone knows, due to the operation characteristic of B2B e-commerce in its field, companies engage business trade by means of network. Both buyers and suppliers even have no need to meet together, even though it simplifies the trading process, enhances effectiveness of trading, its disadvantages are shown obviously. Because both of them cannot meet, they lack of intuitionistic understanding about each other, so as not to make sure the reliability of the other side. Therefore, it leads to many disputies, some people consider that the development of B2B e-commerce will be slowed down if it were restricted. In addition, B2B industry has many promotion methods, search engine bidding and affiliate rules are the most popular. But sombody doubt about the justice of these two modes --- the amount of capital invested decides on the posibility of traders gaining business opportunities, for some meddium and small enterprises, it is hard to compete with large corporates, its core competence also cannot be shown. "From my heart, our products' qualtiy, price is not bad, not worse than those large manufacturers, just because we invested less money than them. Just like others have engough money to put ads at CCTV gold time, we also put ads, but we just put ads at other period of time because of limited money. The effect is different for sure", Mr. Huang, one principal of an apparel manufacturer in Fujian, feels helpless, "no one is willing to turn to several pages and then finding its company information after searching from Internet. The rank is leader, the more chances he can get, everyone do understand this reason." The reporter knows, not just the expoters dount about it, Mr. Sonia from Canada doesn't understand as well, "i hope that i can get more information of chinese suppliers, it thus gives me more chance to compare. I believe that there are many meddium and small enterprises possess the high-class quality and supply capability in China, but i cannot well understand their information, it is a pity definitely".
In fact, the professionals have been seeking continuously for the solution about the confusion which from overseas buyers and Chinese exporters. However, without doubt, Yaphon provides a valuable referential solution. "The buyers will meet the puzzles about how to compare the information of Chinese exporters, and the domestic exporters don't know how to lay out their core competence from various parts. Now, we have a better solution to these questions. As a innovative idea, the TOS concept of Yaphon net offers us a good reference," Chen Zheng, the general secretary of China E-Commerce Institute Standard Popularize Application Center, analyzed, according to quality rank (QR) provided by Yaphon.com, overseas buyers can have a intuitionistic understanding with the searched products and Chinese suppliers from six factors, which including exporters' partners, its service providers, suppliers, customers on the supply chain, and media's comments on it. Along with time passed, buyers may obtain the massive valuable information and references. Traders can pay more attention to product quality and public praise; hence, the medium and small sized enterprises have chances and abilities to compete with large corporations. In the process of the whole set of evaluation, the scientific and impartiality are worthy to praise."
"TQS system is different from the traditional international sourcing evaluation standard, it is a popularized evaluation system that based on the Internet, TQS was based on the "group / public" appraisal, to make buyers obtain supplier selection standard and appraisal data which are approved by the most of enterprises and play as an important gist for sourcing decision-making ", Min Zheng said, TQS theory concludes the practical experience of international trade. In the Total Quality Management, the supply chain management, the value chain management, the core competitive, the cybernetics and the sociology and so on, it has carried out analysis and demonstration for many times, designs out 6 aspects and more than 40 items of evaluation standard for the company and its products. During the building process of the whole system, it had considered many industries like manufacturing, high-tech, trading, logistics and so forth, as well as suppliers' evaluation methods and factors at every circle point. Meanwhile, it also considered the supplier appraisal solution of top consultant company, then analyzed and concluded it continually. Through these items, both traders and people who have used, or people who have ever heard about the product mark them. So, it ensured the justness and independency of appraisal system, so as to avoid all kinds of limitation of others.
"TQS standard setting needs active participation of each enterprises and institutions on the International trade supply Chain, then through gathering wide opinions, keep developing the TQS system continually, to actualize maximized approval", the economist Dr. Ping Xinqiao said, "TQS concept is to a great extent meant that the traditional B2B mode will be changed – what buyers searched is not just commodity information, and also multi-angle evaluations can be a reference. The reliability of public praise counts more and more along with the participant number increases and the scale expands".
The professional indicated that the pattern of Yaphon aroused extensive attention even though it was released not too long, accompanying with marketing activities launched, as well as the effect of public praise. This kind of B2B vertical search engine based on TQS concept definitely will bring a bran-new weather to Chinese B2B field, and appraisals from the buyers, suppliers, media, etc. will therefore enhance traders to work hard at "Reliability" and "Quality", so as to enable overseas buyers benefit from it, it really can be said 'get with one action and much' .
|
|
