Danish label Bruuns Bazaar takes an innovative, minimalist yet stylish attitude to fashion

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The quality of Danish clothing design has long made Copenhagen a fashion capital in its own right, with a dedication to quality, value and the art of individuality to quality, value and the art of individuality that makes it stand out among its European contemporaries. The first label from the city to make an international appearance, Bruuns Bazaar, has since 1994 been developing a distinctive attitude, breaking down the barriers to accessible, high-end fashion. For menswear, womenswear, accessories and eyewear. Danish design is changing the global fashion landscape one piece at a time – thanks to Bruuns Bazaar. Luxury is not a price point – a perspective Bruuns Bazaar has always espoused; as international shoppers reconsider what luxury means, the company brings its history and heritage as a label with unique Scandinavian values to Asia. Beautiful, elegant, vibrant clothes are testimony to Bruuns Bazaar’s outlook on life. Its stores across Scandinavia, the rest of Europe and around the world are listed as must-sees in exclusive shopping, travel and even architectural guides. Harvey Nichols in London snapped up the label, and soon Asia will have its own Danish Fashion-inspired stores, with a Hong Kong stand-alone shop opening this month, and a planned launch in Shanghai come 2010. Clean lines, beautiful materials, exquisite finishing and unique details make the label an independent statement about personality and style. The success of the original Bruuns Bazaar gave birth to BZR, a younger variation on the same theme, for women and mens who don’t want their commitment to fashion dictated by price. Both bring to the party a blend of relaxed elegance, charisma and an unpretentious attitude to clothes that are at the same time understated and original. Scandinavian design has always been known for creating beauty out of function, and timelessness out of trends. Now Bruuns Bazaar brings its take on that tradition to a global audience of fashion devotees that understand the true value, quality and beauty of design.

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Shop 10, 1/F, iSQUARE

35-79 Nathan Road,

Tsim Sha Tsui ,HongKong

www.bruunsbazaar.com