In 2009, Armani's global sale reduced 6% while its sale in China surged by 32%. Its profit in 2009 decreased by 28% to 218 million Euros. The company attributed this decline to the recession in America and Japan.

Even in this recession-haunted 2009, Armani continued its expansion. It opened 182 stores in 2009, which made the number of its stores to be 1503.

In the CEO, Mr. Giorgio Armani's mind, Armani should focus on the development of its core products and markets so as to win when economy recovers globally. In first several months of 2010, Armani's sale turns good.

He also acknowledged that the company would shift its focus to China market. Besides Beijing and Shanghai, Armani planned to explore second and third tier cities. It had 66 stores in China until 2008 and 5 more stores were under decoration.