In her first appearance at Couture Fashion Week, designer Simone Rodrigues will present her latest collection under the Sisa Designs label on Saturday September 11, 2010 at 6:00 p.m. The fashion show will be held in the legendary Grand Ballroom of the world-famous Waldorf Astoria hotel on Park Avenue.

A native of Belo Horizonte, Brazil now based in New York, Simone Rodrigues is the creative fashion force behind Sisa Designs. Ms. Rodrigues began designing and sewing at the age of ten and went on to earn a degree in Fashion Design, Business and Marketing. She worked as a model and freelance designer for ten years before launching her own label in 2004, focusing on exporting to Europe and the Caribbean.

Sisa Designs are inspired by nature and rendered in warm tones focused on accentuating a woman's unique beauty and sensuality with classic elegance regardless of age or size. The garments are made of the finest hand-selected fabrics including chiffon, silk, lace and taffeta, often creatively embellished with feathers, flowers and crystals. Perfect cutting and draping make each design smooth and stunning. Lines include swimwear, evening and bridal gowns as well as accessories.

Sisa Designs has shown on the runway in numerous fashion shows in Puerto Rico, Brazil and the USA, including at many charity events. Ms. Rodrigues's designs have been worn in various beauty pageants and she is a favorite designer of a number of top Brazilian celebrities.