DesignS, a network of eight design associations in Singapore, will present the Singapore design showcase, “Sensing the Next S-Curve,” at the Shanghai World Expo 2010 from 8 to 29 September 2010. This presentation is commissioned by the DesignSingapore Council and organised by DesignS, and features Singapore’s expertise in delivering globally adaptable and integrated design solutions for businesses.
Complementing the showcase, a business forum, “Design the Next S-Curve of Business Growth,” will be held on 8 September 2010 and this forum is officiated by Mr Sam Tan, Parliamentary Secretary of Singapore’s Ministry of Trade and Industry & Ministry of Information, Communications and the Arts. The forum will be held at the newly-launched hotel, The Waterhouse at South Bund and will discuss how the collaborative DesignS network provides a one-stop shop for Singapore Design through which businesses can create new business value and enter global markets.
DesignS seeks to offer a glimpse of Singapore Design capabilities at a multi-sensory exhibition at the Shanghai World Expo through three tracks - DesignSpace (urban planning, architecture, interior design and landscape design), DesignShape (fashion, furniture, product and industrial design) and DesignSense (advertising, branding and graphic design). As part of the exhibition, a video screening of works from various design disciplines will be projected on nine large screens. 1,000 polaroids will also form the shape of the Singapore island and show the portrait of the design community in Singapore and their works that shape the future.
“Design enables businesses to gain a competitive edge and acts as a differentiator in a crowded marketplace. Businesses now need to offer an integrated experience for their customers and this is where a multi-disciplinary design approach will give businesses distinctive advantages,” said Mr Jeffrey Ho, Executive Director of the DesignSingapore Council.
Panellist of the business forum and Chairman of DesignS, Mr Tai Lee Siang, said, “Singapore is a cosmopolitan city that readily adapts to the global market while being insightful about Asian needs. Our design companies will be complementary partners to Chinese companies as they seek to broaden their appeal internationally.” Co-Chairman of DesignS, Mr Lawrence Chong shared similar sentiments, “As an effective gateway between the East and the West, Singapore has the ability to be an interpreter for various levels of globally relevant design possibilities and creative ideas. We push through boundaries and unleash a world of limitless possibilities for design.”
For more information about DesignS, please visit http://www.designs.com.sg. To sign up for the business forum, please contact info@designs.com.sg
Design Showcase at the Singapore Pavilion
Date:8–29 September 2010
Venue:Shanghai World Expo
Business Forum
Date:8 September 2010
Time:5.30pm - 9.30pm
Venue:The Waterhouse at South Bund, Shanghai
No. 1-3 Mao Jia Yuan Road
Huangpu District Shanghai 200011
JOINTLY ISSUED BY
DesignSingapore Council,
Ministry of Information, Communications and the Arts &DesignS
About the DesignSingapore Council
Design changes and improves lives, inspires creativity and new forms of expression. It also enhances business competitiveness in today’s crowded marketplace.
The Council is Singapore’s response to these propositions and opportunities. As a national initiative, the Council aims to develop Singapore into a global city for design. It focuses on developing a thriving cluster of design industries in Singapore that has relevance and impact globally. The initiative also aims to bring design to business boardrooms, new audiences and new markets.
Set up in 2003, the DesignSingapore Council is the lead agency for design in Singapore and a division within the Ministry of Information, Communications and the Arts.
The Council is dedicated to enhancing Singapore’s design capabilities and growing the appeal of design in everyday life. This is achieved through design scholarships to nurture Singapore designers, as well as research and development focused on design excellence. The Council has also played a pivotal role in the establishment of design studios to grow the design industry. Up and coming Singapore designers
have also raised their international profile with support from DesignSingapore’s overseas Promotion Partnership Programme.
More information on the Council is available on our website at
www.designsingapore.org.
About DesignS
DesignS, a network of design-centric institutes and associations in Singapore, was officially launched on 29 June 2010. Formed in 2009 to provide a platform for the creation of a coordinated Design network, it comprises eight member institutes - the Association of Accredited Advertising Agents Singapore (4As), Designers Association
Singapore (DAS), Interior Design Confederation (Singapore) (IDCS), Singapore Furniture Industries Council (SFIC), Singapore Institute of Architects (SIA), Singapore Institute of Landscape Architects (SILA), Singapore Institute of Planners (SIP) and the Textile & Fashion Federation (TaFf).
DesignS was established to collaborate on common issues within the local design industry and the primary goals of DesignS are:
. Foster a sense of community and network amongst the design fields
. Work in concert on joint educational and continual professional development
. Jointly promote and advance the “Singapore Brand” of design
For more information, please visit our website at www.designs.com.sg.
